I didn't have to read beyond her opening sentence—"I like the library! All the exclamation points in the world couldn't save that line. But surely there's a juicier way to bring up your literary fetish.
Our society is experiencing a job titles madness nowadays, with new names popping out day after day.
Sometimes it comes from a real necessity, other times it is just a smart way to make somebody feel more important regarding their role in a firm, and then again sometimes job titles look like a joke from somebody who was willing to have a laugh that day.
I don't know why, I don't know how, I only know that I was at the supermarket one fine morning, minding my own business, when suddenly I came face to face with "the sun-dried plum." I will tell you right now that I'm a fan of the prune—particularly when it's in Danish form—but the prune was clearly not selling.
For the prune to turn heads (not to mention meet a nice guy, move to the suburbs, and have a couple of baby prunes) it needed a fresh marketing strategy.